Major sport events provide for a complex interaction between the athletes’ performance, the uncertainty of the result, the means of capturing and visualising the sporting action and the dynamics of the spectators. The moments of triumph, the sense of unity and belonging and the cohesion generated by the event are the result of a complex and indissociable experience stemming from the work of numerous key players involved in the value chain.

These events generate positive externalities (social cohesion, economic value, visibility and reputation for Switzerland etc.) but also negative ones (ecological impact, nuisance for communities, inequalities etc.). The challenge is to choose the right size of events and the organisational means to maximise the positive aspects while limiting the negative impacts.


Based on these observations, three different areas were defined, with the following questions to be explored :

  • Energy infrastructure and resources: How can we manage energy supplies, IT networks and mobile phones to absorb peaks in demand without oversizing?
  • Event experience: Fans in the stadium/fanzones, TV viewers, internet users and athletes: what new types of consumption of sports events are they expecting?
  • People flow and logistics:  How to manage and monitor access rights while ensuring health safety?


Theme Leader
Swiss Ski